Shows like the Biggest Loser are built around the quick fix method of weight loss where with a lot of exercise and a drastically discounted amount of calorie intake the pounds drop off in the double digits. On the show each time one of the contestants steps on the scale and loses ten, fifteen or even twenty something pounds per week, people at home sit back and think, “I need to focus more on the scale and then I can lose more weight.” The Biggest Loser offers proof that rapid weight loss can be achieved by focusing on caloric intake and exercise. This years Biggest Loser winner, Rachel Frederickson , caught a lot of flack for restricting her daily caloric intake to only 1,600 calories but she did lose an additional 45 http://www.reuters.com/article/2014/01/13/idUSnHUGdsQR+73+ONE20140113 pounds after leaving the ranch. However, there are some downsides to rapid weight loss besides the health risks. According to Weight Watchers , “Cutting too many calories, especially when following a quick-fix diet that restricts certain food groups, can actually cause your metabolism to slow during weight loss.
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Can Weight Watchers Stop Losing Big?
Having more physical products for sale could benefit Weight Watchers. Competitor Herbalife posted third-quarter product volume growth of 13% with revenue and EPS at $1.2 billion and $1.41, respectively. Herbalife sells nutritional products primarily focused around shakes that are sold through a multilevel-marketing model. The company is also the target of Bill Ackman’s one-man war.
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